AIE Breaks Guinness World Record07-May-2013
On May 5th, 2012 the Academy of Interactive Entertainment in Melbourne organised a Guinness World Record attempt called COSGAME 2012 for “Largest Crowd Dressed as Video Game Characters” at Federation Square. This was a challenging event as there were hundreds of people to verify and take photos of, horrible weather throughout the entire day and a range of other hiccups after the event was over. Putting together all the evidence, forms, photos and paperwork required has been a year long process for Mark Libman the Event Coordinator. Last week the AIE Melbourne campus sent the evidence to Guinness Head Office in London to be officially recognized for this particular attempt. On May 5th, 2013 Guinness Officially approved and recognized the attempt of 470 participants. We sit down with Mark to have a chat about this great event, what it means to him and what will happen next.__________________________________________________________________________
What was it like putting together this record attempt and what was involved?
I then contacted Guinness and completed some online forms to get their approval to make the record attempt itself. After Guinness gave us the go-ahead I had to very quickly organise a location at Federation Square. I decided to organize showbags for all the participants and have hundreds of dollars of items inside. This would be the main incentive to get the people of Melbourne to dress up and participate in the event. I managed to organise Games, Gift Vouchers, Codes, Discounts, Magazines, Comics and more valued at over $500. Companies such as Microsoft, Red Bull, Nova, Ubisoft, THQ Australia, GameTraders, MadMan and many more were happy to jump on board and help donate prizes as well as advertise the event online and in newsletters, for which we can't be more thankful!
On the day of the record attempt we had NOVA Radio station organize a dance off on the stage, Red Bull giving away sample drinks to people and random game give-aways.
What did you enjoy most about the day?
Why has it taken so long just to submit the evidence?
Wouldn't any other major expo break this record?
Surprisingly No. For some reason a lot of people assume that this was an easy record to achieve and that expos like OzComicCon, Supanova, Armageddon etc. could achieve the same record in the thousands. Whilst they may have a great number of people dressed up in costumes, there are actually very specific guidelines that must be followed. For example, it takes 10 minutes to break a record, all participants must be in full costume in a closed off area and all the costumes must follow the rules of what a Video Game Character actually is.
What did you learn from this experience?
Would you want to do this again?
The current record for "Largest Crowd dressed as video games characters" is 470 participants and was achieved by The Academy of Interactive Entertainment (Australia) in Melbourne, Victoria, Australia, on 5th May 2012.